"Two Words For Tomorrow" is a multi-faced socially interactive campaign which has been conceived by The One Centre. Some of the brightest creative minds in our industry such as Future Buro and Moffitt.Moffitt were then invited to make the project a reality.
The initial touch point for the project which has been developed for GE is the slick new website built by Future Buro to invite Australians to share their two words. Other contact points for word collection is an interactive Facebook app and polling installations touring major capital cities.
From the collated data the project then transforms the submission into a unique 'Word Waterfall' installation with visualisation provided by FIELD.io under the creative direction by Moffitt.Moffitt.
Installation Dates/Locations
Melbourne
Federation Square
Thursday, 15th March 2012 - Friday 16th March 2012
Perth
Murray St Mall
Thursday, 26th April 2012 - Friday 27th April 2012
Brisbane
Reddacliff Place
Thursday, 10th May 2012 - Friday 11th May 2012
Sydney
Martin Place
Monday, 28th May 2012 - Tuesday 29th May 2012
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