Reactive brought together Getty Images and WeightWatchers to remind Australians how incredible they are – and motivate them to lead a healthier life. You can use Getty’s enormous archive of creative photos (totally free thanks to WeightWatchers), to create your own film of the ‘Incredible You’. Using Getty's API 'Connect' in a totally new way, Reactive’s R&D team developed a working prototype in under 12 hours. Which in turn is a great way of proving your idea and forge a partnership such as this.
You can explore your own personal ‘Incredible You’ here and further educate yourself in food, inner balance and exercise via the ‘University of Incredible’ here.