being part ad agency, part design house and part pr we get alot of clients asking about handling their social media marketing. we do quite a bit of online advertising or facebook advertising but not the free weekly or bi weekly posts on facebook and instagram.
To me, its telling a quite complicated story - involving photography, copywriting, timing, maintaining a brand etc but it can't necessarily be done easily externally for a set fee.
@zack486 - I don't think it is that hard to do for a set fee but I think it definitely depends on the brand.
I mean the story telling should follow on from the branding, speaking with the same tone, using the same kind of imagery. Normally its best to be reactive with social media stuff so setting a rough monthly calendar isn't a bad idea but dictating a period of time every couple of days to do stuff is a good option as well which is good for business. Normally social media stuff is better to be on a monthly retainer so you know you can dictate a certain amount of hours per month to it and such.
we've recently been approached by a couple of bars/cafes and asked for help with social media. given they were paying they felt that the content creation should not be driven by them...it should come from us. our response was that the content should be driven by new products, new events, a new menu/meal, a new drink, new staff, a story etc - but they felt it was too much work to keep coming up with content so 'over to you...' i also felt my hourly rate was too high given the budgets thrown around.
i hate turning down work but felt it was best in both instances...
Do they have a daily specials board? This could be good content is done nicely. Otherwise, apart from your suggestion what else is there? Maybe a bit of food/drink porn? Customer interaction, but if they are hands off that won't be happening.
This is a big opportunity many businesses are missing with social media, it's not just a megaphone, it's for two way comms. What's the point of having followers unless you are interacting with them or giving them fresh/interesting/useful content?
::but they felt it was too much work to keep coming up with content so 'over to you...'::
::What's the point of having followers unless you are interacting with them or giving them fresh/interesting/useful content?::
Backs my point up.
Reminds me of when the web started up. Businesses wanted a website cos everyone else had one. Same thing now with social media. Keeping up with the jones's.
I agree with @Dan, unless you actually use it, it can lead to frustration amongst users. I hate it when I tweet business and they don't reply.
And don't get me started on small business that don't understand retweet vs like. Every time someone says something good about your business, retweet it, brag about it. Don't just like it as a 'thank you'