i just put together a quick little wordpress site for a holiday rental apartment. we are going to integrate in with the booking button but in the mean time what is the easiest way to get it to come up further up the google search list... even if we put in the apartment name (reasonably unique) and city it's nowhere to be seen.
- Well coded website so it's optimised for SEO (and if you're using an off-the-shelf theme this will often be an issue).
- Good keyword focused content, utilising HTML tags for the most relevant & targeted keywords (h1, h2, h3, strong, links).
- Getting people to link back to your page(s) with keyword focused tag text.
There's no real secrets to getting sites to rank as well as they can, good code, content and backlinks are it. And good keyword research to find out relevant search queries people are making that don't have a lot of competition.
Could it also be a timing thing? I believe it takes at least a little while before the web crawlers index a site, which might be why unique keyword searches aren't getting you results at the moment cos its a new site?
at this stage its not even coming up in google when you put the url in... the person who is helping me do it said they turned the search function off for now (we are waiting on a booking button page). when its back on i'll have a read.
I've been designing web sites for longer than perhaps anyone in the country and I still do not believe in SEO.
You can SEO "Coke" as much as you want with your fancy SEO skills but you'll never outrank Coke on Google and thank God for that. If you generate genuine traffic to your site you will rank on the first page in Google. FULL STOP. All my web sites rank on the first page and I've never once used any sort of SEO tricks.
PS: I get emails at least twice a week from companies who have enlisted an SEO company to help them, only to find that the SEO companies have gone and spammed forums with links and Google has penalised them for it, so these companies are begging me to remove said links from my forums. I never reply. Tough luck!!!