Former Design Director at Studio Round and Creative Lead at Sydney Opera House, I have over ten years’ experience in creating and building brands.
My approach is playful yet strategic, with the belief that design is a tool to bring life to brands beyond ‘just a logo’. My experience is diverse and multi-disciplinary. I have worked with small organic startups to large scale property developers. With local cultural festivals to Australia’s leading cultural icon.
I am a collaborator, contributor and leader. An occasional guest lecturer and keynote speaker. And keen world traveller. I am currently looking for new opportunities — get in touch for a chat.
Whilst working on TOM Organic, Round were approached by TOM Co. to work on a new product in development — a baby product range that balanced commitment to the environment, with babies’ needs. In collaboration with the team at TOM Co., we created the branding and packaging for Tooshies by TOM. The result was a playful, joyful visual language with a cute, but slightly cheeky, tone of voice. This was applied across packaging, social media, website, point of sale, printed collateral and of course, tote bags.
Role: Art Direction, Design, Illustration, Copy Writing
Creative Direction: Michaela Webb
Work created at Studio Round, 2015 — 2016