End of Work is an Australian-based design consultancy, which prides itself on creating value enhancement for its clients through creative solutions anchored by a strategic approach. They posses a passion to distinguish their clients’ brands in the marketplace, through innovative ideas and beautifully crafted design.
They have produced a wide range of acclaimed work for a broad client base – from global mining companies to boutique restaurants. While End of Work’s portfolio is certainly diverse, every piece represents the same combination of strategic thinking and creativity. It’s this trademark obsession with smart ideas and meaningful delivery that sets End of Work apart.
Creative Director: Justin Smith
Managing Director: Goran Momircevski
End of Work saw a great opportunity to inject some personality into the Travel Insurance Direct brand. Through strategic workshops, they worked to define who this brand was, and how to express it. Developing clear values and an appealing tone of voice for the brand was key, and an important step in extending the customer relationship beyond the simple point of sale.
Obsessive attention to typographic detail and layout are evident in all aspects of the brand identity design. As logos were drawn, fonts crafted, colour palettes and photographic art direction defined, a distinctive brand world was created to convey all of TID's intrinsic values.