Posted 01.02.2017 @ 9.20AM
Another bonus with Sketch is exporting assets, especially for apps. You can kick out assets in different sizes easily and quickly. While you can do it in Illustrator, it's not as intuitive.
It does take a while to get used to the workflow, though I think taking away the distractions of too many features helps streamline Sketch like Bjarni mentioned.
Posted 06.12.2016 @ 4.05PM
@Jomapi - It's the best! It's called Super Sculpey and it's like sculpting with chewing gum. I bought a pound of it for $33 from Art on King. It looks very suspicious, considering it just comes in a really cheap looking box, but air doesn't really affect it drying out.
You ball up some alfoil to make an armature, mash the plasticine between your fingers for a minute, and start sculpting over that.
When it's done you throw it in the oven for 30 minutes and it's done.
Get into it.
Posted 19.01.2016 @ 4.53PM
Hi @JOMAPI - thank you for your kind words. It's probably one of the bigger ones I've created, although probably still quite small compared to some I've seen. We include colours, logo versions, typefaces, business cards, powerpoint template samples, letterhead, email signatures: basically any collateral we've been asked to create for the launch of the brand.
I love your illustration by the way.
Posted 19.01.2016 @ 4.17PM
@carlym - some of your questions are hard to really answer without knowing more detail. for example the thing about the font being in the wrong colour.
did they tell you to follow a brand guideline and you used a different colour to the brand guideline? if so, then yes most companies would tell you to use the brand colour but most companies definitely wouldn't give you a talking to unless it kept happening but they might say "hey I know you want to try something different but we really must stick to our brand guidelines, just make sure you follow them in the future" I assume that could be said for something like the angle of the drop shadow too.
I agree with @jomapi that their concerns aren't over the top, its just how they are dealing with them that isn't great.
also you questioned about "Is there training or do they to some degree generally trust your judgement as a designer?"
If you're talking about an internal marketing team, normally you'd be provided with some examples of the stuff they do and maybe even a brand guideline so you can see what things you can and can't do. Most marketing teams will have someone who knows if you are breaking branding rules and they will tell you if you are and to change them, depending how this is done it can be seen like they are telling you how to design but they are generally just trying to keep consistency amongst the brand.
If you're talking about from an agency/studio point of view, if you are just starting out, you'll be working as a junior so you'll probably find a lot of the design decisions have been made for you, you may be just rolling out the work more or less.
Overall, I would say in your first design job, you generally won't have much control over a lot of design decisions.
Posted 28.09.2015 @ 2.39PM (Edited 28.09.2015 @ 2.39PM)
@Jomapi Thanks! I like the lean startup methodology but I don't subscribe to the fail fast idea, I think it can lead to good ideas being thrown out too soon - but I'm a fan of assessing what you have against feedback all the time. Where are you doing your course?
I made our first proof of concept with very little user research. It was just to give us something as a talking point to potential customers and to flesh out the problem and workflow - time spent, one weekend. Then I did a lot of market research. Once I established that there was demand and growth projection to justify the effort we went ahead.
Since then our iterations follow feedback. Obviously I have experience and have a good idea of what features will be required but the market can always surprise you. When making a feature list, if it isn't critical to functionality and will take more than a day to dev, I'll put it on the 'confirm with the market' list. I don't always implement a feature request, but the market has dramatically shaped our product and plan for the future. So far we're up to major version 4.
I've heard many stories of people who spent a lot of time and money on a product without getting market feedback only to discover there was no demand, very sad.